Since 2013, WHO’S NEXT and PREMIERE CLASSE have collaborated with the leading online designer platform, NOT JUST A LABEL (NJAL), to organize The Future Of Fashion Program; a real stepping stone for emerging designers to grow internationally.
Starting from a selection of over 14,000 talents worldwide, 10 accessory and 10 ready-to-wear emerging designers were selected in 2013 to take part in this unique opportunity to exhibit for up to 4 seasons at WHO’S NEXT trade show in Paris as well as benefit from guidance and mentoring from the top fashion industry. After a hard evaluation process, only half of them were invited back for the next trade show in July 2014, after which finally 3 accessory and 3 ready-to-wear designers were selected as finalists (among which, Väska).
These last 2 years have taken a lot of energy, effort and hard work, but in the end it has been so rewarding to see how our brand eventually has grown and improved thanks to this program. As announced recently, the winner for ready-to-wear is Kelly Love and for accessories Väska! We are so thrilled and happy to have managed to convince the mentors and international buyers of our creativity and strong commercial potential in order to establish ourselves on the fashion market. All the hard work has been paid off ♥